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To encourage physical healthcare engagement, The Feel Party has been using approachable imagery and language to market its cause. (Think Creative Africa)

A place to feel something real

Using a setting of art, food and drinks, The Feel Party aims to encourage engagement with breast cancer

Graphic: John McCann

Social media influencers must #ad it

To protect the public, people should disclose when they are paid to promote products

US giant Philip Morris International, whose Marlboro brand was long associated with Ferrari, re-entered the sport last October. (Gallo Images)

No smoke without fire: Tobacco companies in quiet return to Formula One

​Tobacco giants Philip Morris and British American Tobacco have formed partnerships with scientific research subsidiaries and Formula 1 teams

Festus Masekwameng has carved his rightful place in the advertising scene. (Paul Botes/M&G)

Advertising’s smart pantsula

Unorthodox creative Festus Masekwameng blasted his way into a closed industry

As the chief creative officer of advertising agency FCB Africa, Ahmed Tilly is of the belief that black professionals in the industry have to show up and fight harder for the industry to transform. Photo: Oupa Nkosi

Inside advertising: A Q&A with Ahmed Tilly

As a part of the series on the advertising industry, Zaza Hlalethwa spoke to the chief creative officer of FCB Africa about transformation.

Rewrites: Creatives in the ad industry like Thembalethu Msibi believe that although advertising can transform, it’s primary role is to serve the demands of white clients. Photo: Oupa Nkosi

Ads out of touch with audiences

Black peoples’ lived experiences need to be at the heart of campaigns

US President Donald Trump. (Reuters/Carlos Barria)

No jingle in musicians’ pockets

The marketing company says the advertising tunes they wrote are its intellectual property

Wa Lone (Reuters)

Sizakele Marutlulle

Founder and chief executive, Matutlulle and Co

Alistair King, Chief Creative Officer of the King James Group, addresses his staff at an #EqualityChallenge training led by the AAC earlier this year. (Photo: Czerina Patel)

Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion

SA advertisers are receiving training in how to positively portray the full spectrum of sexualities and genders in their adverts

Glass act: Zibusiso Mkhwanazi says the advertising industry isn’t owned by South Africans — but his new network of agencies is determined to stir things up

We’re transforming the milky way

Advertising agencies must confront the need for change if they are to survive in the SA landscape

Jonas Makwakwa is expected to testify in the next public hearings in August.

Transgender ad breaks through

Activists say the ad industry has a prime role to play in normalising the presence of LGBTI people in society

Dove advertisers can’t wash away the stain of whiteness

Dove advertisers can’t wash away the stain of whiteness

The advertisers have shown themselves to be either tone deaf or terribly ignorant — or both.

Imagining the Loeries from the future, where the current inequalities are dealt with

Taking a look at the ad industry’s premier event from a futuristic perspective sheds light on its current inequalities.

Past: Mayihlome Tshwete is plastered on the Rémy Martin billboard

The image of the post-colonial ‘man’ is stereotypical humbug

This campaign feeds the “black diamond” obsession that focuses on the success of a few black people at the expense of the poor and unemployed.

Julius Malema and Fikile Mbalula share a joke at the opening of ANC House in Polokwane in 2011.

Will the Malema-Mbalula twar buff up their brands?

Politics is no different than the dog-eat-dog world of advertising. But similarly, politicians need to move beyond all talk and no delivery.

Kevin Rushby’s instructor

Don’t Miss This: The Nedbank Digital Edge Live

South Africa’s largest digital marketing show will explore the key themes of authenticity, purpose, values and doing good.

The cosmetics industry has made billions out of people who think that being light or white is right.

Skin lighteners speak of a dark age

The cosmetics industry is still blatantly promoting the noxious idea that light is right.

Actor-musician Jared Leto charmed the pants off the audience and gave South Africa an epic shout out.

Highlights – 2014 Cannes Lions Festival of Creativity

With over 48 hours of talks, workshops, screenings, exhibitions, award ceremonies and parties, Kate Desmarais makes sense of Cannes Lions.

Leon Jacobs

Creativity: the great equaliser

The South African advertising industry is being criticised as being slow to transform.