Mzansi Unicorns is a podcast spotlighting exceptional South Africans making a global impact across culture, business, sport, and social change.

I know this because I once worked in advertising. Ad campaigns focus on making alcohol feel aspirational – like proper men, in the right class, feminine, successful, confident,…

Teenagers to 35-year-olds are being sold a fantasy in a bottle – one of glamour and black excellence

Missed opportunities abound when brand communications take place only in English, the home language of just 9.6% of the population

By not considering the heritage of the people advertising agencies communicate with, we create work and shape brands that are irrelevant, inappropriate, offensive and meaningless

It is the aspect of redistribution, reconfiguration and reallocation of work, budget and spend on suppliers and service providers in the industry that has evidenced serious inertia

They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products

A visit to the cinema in a pandemic reveals that there aren’t any audiences to watch the ads

From Leo to Rassie to Mourinho, the art of the endorsement commercial is in laughably bad shape

Governments, philanthropists, Big Tech, readers and media houses themselves must work together to ensure the sustainability of the media ecosystem

White-owned advertising agencies need to change, but fundamentally, projects aimed at black people need to be given to agencies that are black-owned or have at least demonstrated…

These three common responses to racism must be deconstructed until something … clicks

Publications have cut salaries and frozen posts in a bid to survive the disease, but most owners failed to take appropriate steps when problems emerged in the late 1990s

The restaurant’s guilt free dining experience is laced with a disconcerting diet culture message

The founder tells of how he went from walking Jozi’s streets for work to running a media house