Radical transparency and careful reputation rebuilding are crucial for detoxification
The company’s pervasive self-branding, from its corporate park to its physical address, is a masterclass in brand immersion, shaping consumer loyalty and perception
Colours, logos and slogans are losing power in the Age of Personalities – and social media
Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth
Congolese-born, South Africa-based artist Cinthia Sifa Mulanga collaborated with Italian luxury fashion brand Gucci in a tribute to the late Princess Diana
The bulk of Sindiso Nyoni’s work involves brands. Making the concept translate is a tight balancing act
"I’ve been using a company name and have played with the idea of talking to clients about “us here at the office”… but I’ve realised it’s just me. "
Chief executives can make or break a brand
It’s absolutely vital to know what drives the reputation of the industry one is in
The brand of South Africa’s ruling party, the 104-year-old ANC, is in serious decline. The party needs to act decisively to stop this.
US President Donald Trump could tip his country’s global image back into the negative if he continues to spout his campaign rhetoric.
One of those brand promises Vodacom is making right now is that its colour change also signals positive change elsewhere.
A successful brand management strategy is one that makes people pay remarkably high prices for products that are inherently cheap to make.
