The number one isn’t resting on its laurels

Experts agree that reputation risk is now higher than ever before and will increase even further.

The Mail & Guardian’s annual list of best companies by reputation keeps track of the favoured brands in South Africa.

We recognise the companies that South Africans respect the most for their products, service, employees and actions in greater civil society.

The questions are just as important as the answers. This is how the Mail & Guardian and Plus94 gathered the information.

First National Bank is clearly doing something right in how it builds its reputation

Blue chip is as blue chip does. The same names appear consistently over the years in this research.

Goodwill is a slippery concept whereby accountants with complicated spreadsheets look at a company to try to quantify its customer loyalty.

Should I buy product A or product B? What do I tell my friends when they ask for this kind advice? A company’s reputation will sway my vote.