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Kim Jayde. Photo: KJ Productions PTY Ltd

Kickin’ It With Kim Jayde goes international

From Bulawayo to New York, Kim Jayde’s self-funded sneaker show proves African creatives belong on the world stage

From local concept to global force: Sneaker Lab’s journey with founder and CEO Jo Farah

What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab…

From the court to the streets: Wenyen Gabriel of the Los Angeles Lakers wears Reeboks. (Ian Maule/Getty Images)

Unlacing the life and times of sneaker culture

A new book goes into the background and the hype around this footwear fashion

Established in 1906, New Balance offered arch support for those working on their feet all day. Photo: Supplied

New Balance sneakers gaining in the coolness stake against Nike, Adidas

New Balance is more than a flavour of the month shoe. To some it’s hype, but historically is the connoisseur’s shoe.

Objects of Desire

Casual Luxe is all about making a quiet, subtle statement. From sporting collabs that only a few are in the know of, to alternative logo styles, lowkey luxury speaks volumes of…

Country duty: Entrepreneur Theo Baloyi worked for PwC before striking it out on his own and founding Bathu sneakers. As well as capitalising on his love for sneakers, he also started the brand to help to address unemployment in South Africa.

Q&A Sessions: ‘I am a product of opportunities’ — Theo Baloyi

Theo Baloyi, motivated by his love for sneakers and his goal of reducing unemployment, founded Bathu in 2015. He shares his transition from corporate employee to entrepreneur

PODCAST: What is South Africa’s “sneaker flipping” industry?

Teekay Motla and Katlego Mokale of Sneaker Content chat to Sarah Smit and Lineo Leteba about the growing sneaker flipping industry

Enthusiasts worldwide have fuelled an expanding bubble in high-priced sneakers. (Mike Lawrie/Getty)

China’s hottest investment: overpriced sneakers

Enthusiasts have fuelled an expanding bubble in high-priced sneakers, often limited-edition collaborations between big names in sportswear and fashion